Skip to content


Your cart is empty

Article: PUMA x BWGH Launching 31.01.15


PUMA x BWGH Launching 31.01.15

SS15 will see PUMA release the latest installment of their eagerly anticipated collaboration with Parisian label BWGH. Continuing the fruitful relationship between the two brands, the SS15 collection is a 360-degree concept that fuses together new colour palates with unexpected fabrics, across a range of footwear, apparel and accessories. Since 2010, ‘Brooklyn We Go Hard’ (BWGH) founders David Obadia and Nelson Hassan have been at the forefront of urban culture, translating their experiences into iconic designs. The Parisian duo continue to take inspiration from PUMA’s rich sporting heritage, and this season the collaboration sees classic silhouettes transformed through sophisticated material execution with plush nubucks, leathers and jersey materials.

Effortlessly blending style and sport, the apparel designs feature contemporary considered fits; sophisticated and slim based on BWGH’s patterns and measurement charts. The collection pulls additional inspiration from contemporary artist Ethan Cook, a born and raised New Yorker who is famed for his square and rectangle prints. Ethan’s trademark colour palette of light grey, turquoise and navy blue is reflected throughout the collection, and gives an unmistakable slick urban edge.

The range is completed as PUMA and BWGH venture back into one of the most iconic eras for running sneakers to reinterpret the R698 in true BWGH style.

The PUMA x BWGH collection launches online and in - store 31.01.15

Read more

Adidas x HVW8 Kevin Lyons Adi - Ease

Adidas and HVW8 Art + Design Gallery Los Angeles have teamed up to bring us something different this season.Using the Adi - Ease silhouette as a base, Kevin Lyons has created a paint splatter inspi...

Read more

Play Cloths x Saucony Grid 9000 '' Motorcross ''

Saucony and Play Cloths team up again to rework the ever-popular Shadow Grid 9000 runner, this time inspired by off-road motorcycle racing. Otherwise known as hip hop duo 'Clipse', Pusha T &...

Read more