Posted on March 17 2014
We are pleased to share the Spring 2014 campaign by Francesco Giusti. Francesco is a freelance documentary photographer from Italy whose work focuses on the social realities of communities and culture.
Through friendship with the family of Peter Tosh, Francesco was able to gain access to Jamaica that most outsiders are not permitted. Living on the island for more than two months, he worked daily with a local Rastafarian to meet local personalities and capture their portraits.
The connection to the vibrant music and Rastafari culture of Jamaica has always been at the core of the brand. These portraits capture an honest look of the people who began those themes and live them to this day.
The Spring 2014 collection is available now live on the web-store.